Dunkin Donuts: Strategy and Strategic Management Essay

â…  . Introduction of the Company Dunkin’ Donuts is an American global doughnut company and coffehouse chain based in Canton, Massachusetts. In 1948, William Rosenberg opened his first restaurant as Open Kettle, in Quincy, Massachusetts. In 1949, the name ‘Open Kettle’ was changed to ‘Kettle Donuts’. In 1950, it was founded by William Rosenberg in Quincy, Massachusetts. And the now corporate name Dunkin’ Donuts adopted. In 1955, Rosenberg sold franchise of Dunkin’ Donuts to others. In 1959, Rosenberg was began lobbying for Dunkin’ Donuts at the International Franchise Association. In 1963, the chain’s 100th restaurant opened. In 1979, Growth was exponential starting. The chain had 1,000 restaurants. In 1990, the chain had 2,000 restaurants. In 1992, the chain had 3,000 restaurants. In 1996, bagels were introduced to the Dunkin’ Donuts menu. In 1997, breakfast sandwiches were introduced to the Dunkin’ Donuts menu. Dunkindonut.org was founded by a customer, for disgruntled consumers and employees to lodge complaints about the company. In 1999, the site appeared before the company’s own website in many search engines, and received national media coverage before being purchased by Dunkin’ Donuts. In 2002, Rosenberg passed away from bladder cancer at the age of 86 in his Mashepee, Cape Cod home. In 2004, the company’s headquarters were relocated to Canton. In 2006, Dunkin’ Donuts began using the slogan â€Å"America Runs on Dunkin† which continues to be used in many advertisement campaigns. In 2007, Dunkin’ Donuts featured tear-off pieces on its coffee cups and created a promotional campaign centered on a coffee cup named Joe Dunkin. In 2008, Dunkin’ Donuts opened its first â€Å"green† restaurant in St. Peterburg, Florida that is Leadership in Energy and Environmental Design(LEED) certified. On December 10,2008, Nigel Travis was appointed Chief Excutive Officer of Dunkin’ Donuts’ Brands. Dunkin’ Donuts offered a 99 cent latte, cappuccino, and espresso promotion from 1-10 pm. In 2009, Nigel Travis assumed the role of Dunkin’ Donuts President. Dunkin’ Donuts temporarily stopped the sale of Dunkaccino and hot chocalate because of concern of a possible salmonella poisoning at a suppplier’s facilities. The Kainos Partners Holding Co., which owned and operated 56 Dunkin’ Donuts, filed for bankruptcy. In 2010, Dunkin’ Donuts’ gloabal system-wide sales were $6 billion. In 2011, Dunkin’ Donuts ranked first for customer loyalty in the coffee category by Brand Keys.(~2016) In 2012, Dunkin’ Donuts switched its beverage provider from PepsiCo to The Coca-Cola but Canadian restaurants. Dunkin’ Donuts launched its first-ever mobile application for payment and gifting for iPhone, iPod touch and Android smartphones. In 2013, Nigel Travis assumed the role of Chairman of the Board and Paul Twohig was appointed to President, Dunkin’ Donuts U.S & Canada. Dunkin’ Brands was bought by French beverage company Pernod Ricard S.A.   The Dunkin’ Donuts chain in Thailand used an advertisement that contained a photograph of a woman in black face-paint, and then was criticized by racist. In 2014, Dunkin’ Donuts is owned by Dunkin’ Brands Inc. that also owns Baskin-Robbins.1 â… ¡. Background of the Case Case7 is Strategy and Strategic Management parts. The group will try a combination of the Dunkin Donuts SWOT analysis coming out to Takeaway7.2 in it. Dunkin Donuts is located firmly in the brand image itself a product called donut when viewed in terms of Strength first. So, you are ahead of the exclusive position in the same line of business. Loyal customers of Dunkin Donuts are sufficiently secured as much as the preemption. In addition, there is a confidence in marketing as much as  maintaining the top spot by far the confectionery industry, also the ability of marketing, it is world-class standards. In the second Weakness surface, recognition of the donut is high, awareness of Dunkin coffee is insufficient. In addition, due to excessive low-price policy, image of low-cost coffee are planted. And with the exception of coffee, drink alternative missing. In addition, the sense of crisis has increased the advent of direct competitors, such as Krispy Kreme. However, in Opportunity surface, Life patterns of consumers, rather than rice and miso soup with bread and coffee were changed. The greatest opportunities is that number of competitor is small. So is that customer acquisition potential of the donut market is large. Bean market has many competitors. However, the possibility of development of the market potential has a number of advantages. Finally let’s look at the part of the threat. Not good visual of Fast Food. And Due to the recession, consumer sentiment will have been shrinking. Due to preemption of coffee bar in the coffee market will be larger for the anxiety. Next the group will explain 4P strategy. First, let’s look at the side of the Price of 4P. Donut has maintained the price of 700-900 yens, Coffee is between 1900-2900 won the traditional coffee brands to be priced much lower than. This leads to a competitive product that can be together a delicious coffee and donuts at 4000 yen is the price of a cup of coffee Starbuck. However, the image of coffee poor quality of low-cost, there is no competitiveness. So, Dunkin ‘Donuts is tried to produce a new production for Fussy appetite domestic consumers. Reasonable price in terms of taste and quality as well as Dunkin’ Donuts is an advantage. In terms of the product, Dunkin’ Donuts is the core of the approximately 50 more Donuts and recently more diverse is the coffee. Use only Al Rabika John coffee beans, management and strict retention period, use only the high quality that meets packaged (packaging), Dunkin coffee is inclined efforts of most clean and freshness. In addition, The basic idea of the Dunkin ‘Donuts is the QSC. Q is quality of the product (Quality), S is the course all services (Service), C is means cleanliness most important in food (Cleanliness). In order to protect the QSC, Apart from other products to make the donuts each region operates 10 plants twice a day produces fresh  donuts. In addition, if the distribution is limited to 12 hours per day overdue. Made on the day of the donut, but can sell to consumers with strict internal discipline. In third aspect place, It is intended for office workers and college students in their 20s and 30s are the most important core layer, Dunkin Donuts, important Jongno, and university district and Gangnam which I opened a store such. Lung shop rate and stay in less than 5%, I’m running the first also to ensure the distribution chain. However, as important as the fact that increasing the number of stores is the atmosphere of the store. Went to make the image work and home, and during the middle of the store through the ads in a variety of media. Strategy to place a comfortable third he was successful in the same way as home. Gentrification of these places is as important as to gentrification the quality of the product. Finally, promotion, for connecting in relation to consumer intense, yet friendly awareness of Dunkin ‘brand that is already known in order to solidify to consolidate its position as one of the existing market in, I was the advertising executive on a large scale. It was great results from a subject and rapid industrialization, the office workers in their 20s and 30s that are always busy with work, we performed aggressive marketing that appealed to the sensibility. When you eat a donut to be out from the sale of donut simple, always, enjoys with coffee, women in their 20s and 30s like Lee Byung Hun, Kim Jae Won, advertisements that put a strong message, by the executive with the actor handsome young like Otani Ryohei, and attracted the eyes of these. â… ¢ Answers to Questions â… ¢-1. what does a Porter’s Five Forces analysis reveal about the industry in which Dunkin Donuts and starbuck’s compete, and what are its strategic implications for Dunkin Donuts? Dunkin Donuts make challenge to Starbucks. Tony Fabez who is the COO of Dunkin international said â€Å"You can drink fresh brewed coffee only passed 2~4 weeks at Dunkin while you drink coffee made by coffee bean which passed 6 months from roasted.† Dunkin actually originally have sell coffee, but Dunkin challenge king of coffee shop-Starbucks,2 so Dunkin is new entrance  of coffee market. Dunkin’s competitive benefit is overwhelming number of franchises and cheaper price. Starbucks original coffee costs 2.5$ while Dunkins original coffee costs 1.9$. Primarily coffee market has low entry barrier. I learned in society class that coffee producing country can’t start price fixing because coffee is easy to growing. Rivalry among existing firms is intensive. There are so many coffee shops like Starbucks, Hollys coffee, Tom and Toms coffee, etc.. Saturation is exact. In other word, a lots number of coffee shop are presenting the large needs of coffee. Suppliers-as yo u know, there are abundant suppliers- buyers easily gets coffee beans. And competitors also can easily gets coffee beans. Actually coffee suppliers are selling it for too cheap price so buyer takes too much benefits.3 except coffee bean supplier, there are coffee roaster supplier, but I think their tiny company can’t exert their influence to major companies. Buyer-I think those company should take care of the buyers, the most should pay attention, buyers are sensitive at taste and price but they take a serious view of accessibility, service, awareness and atmosphere. Dunkin has better accessibility but if buyers first meet friend in a long time or meet people in business, they will go to Starbucks not dunkin! It means Starbucks’ competitive benefit is formality. Subtitute products-What can subtitute coffee? There are no tea franchise. Except alchol, there aren’t any ‘hot’ beverage like coffee. Recent 5 years, coffee importation market become 3 times bigger. I think anything can’t subtitute coffee yet.4 Dunkin donuts covet Starbucks unsing huge funds power and distribution network. The business doesn’t needs heavy investment and decision. Dunkin get bigger and bigger and invasing other companies. But coffee market has low entry barrier. Dunkin could be threated by bigger major company at any time. If Dunkin want survive at market, it should develop their new own competitive benefit. For example, Starbucks distribute soluble coffee which has brand of Starbucks. â… ¢-2 Q: In what ways is Dunkin’ Donuts presently using strategic alliances, and how could cooperative strategies further assist with its master plan for growth? Dunkin’ Donuts often partners with a select group of retailers-such as Stop &  Shop and Wal-Mart. This activity has found another new market in those people who need to have a rest in shopping. The cooperative strategies are very useful in fierce market, it can low the cost of open new coffee store and acquire more profit. Dunkin’ Donuts has been joining with many theme parks, ball parks, important places and lodges. They also have expanded to sporting venues like Fenway Park and the TD Bank north Garden. Partnering with popular companies and organizations helps them gain popularity and shows how popular places support Dunkin’ Donuts. Dunkin’ Donuts has come up with a brilliant new strategy for growth within the coffee industry. In 2002 the company formed an alliance with Stop & Shop Supermarkets. The agreement allowed Dunkin Donuts to have a full service coffee shop in over 5,000 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. This partnership benefitted the Stop & Shop Supermarket’s business because it added value for the customers to drink gourmet coffee during grocery shopping.5 â… ¢-3 Q: Do you see evidence of strategic leadership in Dunkin’s U.S. expansion plans if so how? Expand into new markets using a disciplined approach. They believe that the Western part of the U.S. represents a significant growth opportunity for Dunkin Donuts. Specifically, in the near-term, they intend to maintain a focus on development in contiguous markets that are adjacent to their existing base, and generally move outward to less penetrated markets in progression, providing for marketing and supply chain. Although Dunkin’ Donuts has a strong presence in Northeastern U.S., they do not have a strong presence in other areas of the country. The map below depicts the abundant amount of stores in the East compared to the rest of the country. By 2020, however, they plan to have a total of 15,000 stores in the United States which would almost double their current U.S. presence. In addition to the United States, Dunkin’ Donuts has been serving customers internationally for over 40 years and currently operates over 3,100 stores in 32 countries. Their growth is successfu l due to their store consistency and strong franchises; out of their approximately 10,000 stores worldwide, about 7,000 of them are franchises. Therefore, consistency between these stores is of  great importance. Dunkin’ Donuts now offers Dunkin’ Donuts K-Cup ® portion packs, making â€Å"America’s Favorite Coffee† available for use with the Keurig ® Single-Cup Brewing system. Sold exclusively at participating Dunkin’ Donuts restaurants in the United States, Dunkin’ K-Cup ® portion packs are offered in five popular flavors, including Original Blend, Dunkin’ Decaf ®, French Vanilla, Hazelnut and Dunkin’ Dark ® Roast. Dunkin Donuts has designed a strategy of cost leadership. Cost leadership id defined as offering the same product of equal or better quality at a price that is equal to or less than the competition. Since most consumers today are very price/cost conscious, this type of business strategy is very appealing to them. It makes for a lower profit margin but allows for greater volume of sold product. This strategy can be difficult to attain as it requir es great discipline in controlling costs and expenditures. The overall operations of the business must be kept in check at all times in order to maintain a lower price over its competitors. Dunkin Donuts’ produces more product sales than that of Starbuck’s, its nearest competitor. All prices at restaurant chains are fixed but because Dunkin’ sells a higher volume of product they are able to maintain overall profitability. Dunkin’s carries only a limited number of items which allows for better controls along with superior customer service. Like its competitors, Starbucks and McDonald’s, Dunkin’ Donuts offers the same great service at each one of its independently owned locations. Most Dunkin’ Donuts Stores are placed strategically in centers with a lower rent factor. Furthermore, since all of Dunkin’ items come from the same vendors, costs can be easily controlled. Should any of these vendors choose to increase prices, Dunkin’ can easily find new vendors.6 IV. Compare with another company in similar issue of chapter. Dunkin Donuts 1. Basic strategy – Expand the U.S market, Entry into the world’s major regions Through the expansion of the store any region can see a dunkin. Dunkin images in life that can be planted. 2. Enhanced coffee beverages sold. Drink 50% Coffee 20% Meal 30% sales. Coffee market, trying to stand up . 3 .Dount is favorite food from Meal replacement food by repositioning. Dunkin Donuts coffee in the morning to visit and eat. American peoples wake up and eat breakfast at the Dunkin Donuts.. 4. Star marketing using celebrities and characters. The stars who appeared in the popular, If planted in high-quality give consumers the impression that donut. (Michael Vale trademark Dunkin 80s) 5. Dunkins’ image In life with the trends in consumer preferences the timely development of new products. Made by other companies inside the trend Dunkin had their own way, the product is immediately released quickly. Dunkin has released bagels a lot of revenues. 6. Live to die. Almost all companies when his company is unlikely to change the advertising strategy. But dunkin is different. Brand power is at highest out a new advertising. AS a result, today’s Maker of the world’s largest coffee and bakery is growing. The change in the timing of the match and the change to a new level, because it changed the brand marketing strategy . Krispy Kreme Donuts. 2004 in Korea first open. On December 16, 2004 , the first â€Å"HOT NOW† neon sign was turned on in Korea for the first Time in Asia. As of 2012, Krispy Kreme provides customers with warm and fresh doughnuts In its about 70 nationwide stores. SWOT analysis Strength – LOTTE shopping with partnership. LOTTE is experience in distribution and catering business and know-how plenty. So it is possible to differentiate the taste of donuts. Marketing strategy So it was trying to create a brand image of sophisticated. Unique marketing (Offer free donuts , Word-of-mouth marketing , The unique packaging) Automated Production Systems. Showed the customers manufacturing process (Experience for customers) If you buy a lot offered a discount ( dozen) Weakness The sweetness of the donut and High calorie. Therefore Koreans are likely to not fit national mouth. Low accessibility , High price. Opportunity So the price is low and 10 junior and senior high school students prefer a sweet food. You can easily buy a hand and Satisfies the needs of their preferred products So twenties is main targeting customers. .To have a family and have a wonderful time out to take advantage of as many Take-out. Threats The low level of competition in the donut market. Formed before the start of business from word-of-mouth. Because of Dunkin Donut products consumers there is recognition that the Dunkin Donuts Dunkin first mover advantage market → Market share 90% The spread of cultural well-being. In addition, a number of competitors have entered the country. (Mr.Donut , Tono studio dount) Totally compared [Dunkin VS Krispy Kreme] Doughnut market is Dunkin Donut is the first shop in itaewon in 1994. Dunkin is 10 years donut market has been monopolized. But the killer is Dunkin Donut’s Krispy Kreme donuts are made in korea market entry in 2004. Broke an official Dunkin=Donuts. Krispy Kreme donuts could reason against because the only way to differentiate manner. Hard and we have domesticated white powder donuts , fluffy and warm donuts is the impact of new. Dunkin Donuts does not  have a special representative of the product. Unlike Krsipy Kreme made directly from the store piping hot representative of the original glazed products layer was targeting mania. Also, instead of receiving undue criticism PPL ad, A neon sign is turned on â€Å"hot now† give away free donuts, hot offers and events, Consumers are prepared to look at a donut unveiled. Because of this differentiated strategy, Krispy Kreme donuts in the domestic market in two years revenue grew by 200%. While Dunkin Donut’s is marke t share decline and there was no revenue growth. More, Dunkin Donuts is the number of stores is often compared to its competitors However, revenue can be compared to its competitors is the third. More difficult for the economy, the donut market has a booming. Dunkin Donuts since 2010, a day 3-5time directly from the store baked donuts providing customers with introduced the system PFD(Premium Fresh Donuts). Made at the factory was trying to get out into the image. While, Krispy Kreme donuts, making the product directly to retail stores is expansion difficult to operate. So, distribution you can quickly produced a small donut shop was opened in fresh shop. As a result, its plans to increase market share. Dunkin Donuts stores are conscious of latecomers to bake donuts that directly is because Krispy Kreme as its competitors it is a threats. These days, focusing on the side of coffee than donuts, so will get lost in a lot of donuts customer. Krispy Kreme is makes it easy to find the customers, if you expand the number of stores. One w ill be able to go higher than the top of the industry.7 V. Conclusion So in this report, we are decided Dunkin’ Donuts has five competitive point Similar as Porter’s five forces. A. Substitute product : Krispy Kreme Dunkin Donuts does not have a special representative of the product. Unlike Krsipy Kreme made directly from the store piping hot representative of the original glazed products layer was targeting mania. Also, instead of receiving undue criticism PPL ad, A neon sign is turned on â€Å"hot now† give away free donuts, hot offers and events, Consumers are prepared to look at a donut unveiled. Because of this differentiated strategy, Krispy Kreme donuts in the domestic market in two years revenue grew by 200%. While Dunkin  Donut’s is market share decline and there was no revenue growth. More, Dunkin Donuts is the number of stores is often compared to its competitors However, revenue can be compared to its competitors is the third. More difficult for the economy, the donut market has a booming. Dunkin Donuts since 2010, a day 3-5time directly from the store baked donuts providing customers with introduced the system PFD(Premium Fresh Donuts). Made at the factory was trying to get out into the image. While, Krispy Kreme donuts, making the product directly to retail stores is expansion difficult to operate. So, distribution you can quickly produced a small donut shop was opened in fresh shop. As a result, its plans to increase market share. B. New Entrants: Mister Donut Now almost all Mister Donut stores have changed their names to Dunkin’ Donuts, and Mister Donut no longer exists anymore in America. However, before Mister Donut was acquired, both Dunkin’ Donuts and Mister Donut had started to do business in Japan in the 1970’s. Dunkin’ Donuts was run by a food company, Yoshinoya, which mainly provides a meal known as beef rice bowl. Mister Donut was run by a cleaning company, Duskin, in Japan. Dunkin’ Donuts failed in Japan and withdrew, but Mister Donut succeeded and dominated the doughnut industry in Japan. Even now, Mister Donut continues to be the most popular doughnut chain in Japan, even though you can’t find it anymore in America. On the contrary, you can’t find any Dunkin’ Donuts in Japan, even though it is the world biggest doughnut chain. 8 C. Suppliers: Coca-Cola Reuters reports that Dunkin’ Donuts has dropped PepsiCo drinks in favor of Coca-Cola products at its 9,400 Dunkin’ and Baskin Robbins shops across the U.S. Terms of the deal haven’t been disclosed, Reuters notes, but the move likely left a bad taste in the mouths of Pepsi executives. In January, Dunkin’ revealed plans to double the number of existing Dunkin’ Donuts stores over the next two decades, according toThe Consumerist. Still, Pepsi released a polite statement, noting that, â€Å"Dunkin’ Donuts has been a valued partner of PepsiCo over the last five years and we’ve enjoyed being part of  its success.† Enterprise News reports that the Dunkin’ Donuts deal covers Coke’ juice, energy drink and water brands, including Powerade, Minute Maid, Simply, Dasani and Vitaminwater. Coke beverages will appear at Dunkin’ Donuts and Baskin-Robbins shops by late spring, and all Pepsi drinks will disappear by August .9 D. Customers In Opportunity surface, life pattern of the consumer rather than the rice and miso soup, I began to turn into bread and coffee. And, it has the characteristics associated with Take-out culture on the theme of coffee and a donut to eat easily Dunkin Donuts. The greatest opportunity is that the acquisition of potential customers donut market is large by competitors in the market of donut is very small. And while competitors often market of beans, potential for development of the potential market also has a number of advantages. Dunkin Donuts’ have its own strategy. They have grown as the doughnut market leader. In spite of several competitors and new entrances, they continuously have developed their own strategic management. For fulfilling customers’ demand, they will study the best strategy from now and on.

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Dr. Martin Luther King s I Have A Dream Speech - 1696 Words

Dr. Martin Luther King’s â€Å"I Have a Dream† speech has served as inspiration to multiple generations in the 52 years since his words were spoken. Individuals and groups have rallied behind his message of equality and peace and quoted this speech countless times in an attempt to further Dr. King’s dream of bringing racial injustice to an end. In this speech, which was delivered as the culmination of the March for Jobs in 1962, Dr. King addressed nearly 250,000 people to bring awareness to the injustices facing black Americans at the time his speech was given. Much credit is given to Martin Luther King, Jr. and to this speech in particular, for propelling the American Civil Rights movement of the 1960’s forward and attaining some of its goals. The speech begins with Dr. King establishing his ethos, a way of convincing his audience of his credibility, by connecting himself with President Abraham Lincoln. He does this first by referencing the opening line of Lincoln’s Gettysburg Address, delivered during the US Civil War in which Lincoln fought with the Union for abolishing slavery. King then goes on to directly cite the former president by referring to Lincoln’s signing of the Emancipation Proclamation, noting that in the one hundred years since it’s signing the country had not delivered to its African American citizens what the Emancipation Proclamation had promised them. It is also worth mentioning that Dr. King’s speech is delivered on the steps of the Lincoln Memorial,Show MoreRelatedObservations On The s I Have A Dream Speech By Dr. Martin Luther King Jr.881 Words   |  4 Pages5 years ago, Martin Luther King, Jr. delivered his I Have a Dream Speech on the Washington Mall 47 years ago, an d Mother Teresa was born a century ago. 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And so it has: I have a dream has become one of the most memorable phrases of the twentieth centuryRead MoreRhetorical Analysis Of I Have A Dream Speech1058 Words   |  5 PagesMartin Luther King Jr’s â€Å"I have a Dream† demonstrates the combination of the rhetorical appeals to support his argument for equality and social justice because he draws attention to the past history of America’s Injustice and oppression towards black Americans. One of the explanations that the I Have a Dream address by Martin Luther King Jr. is memorable is that it contains a superb balance of Aristotles 3 rhetorical appeals: attribute, pathos, and logos. 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His mother was a school teacher. His siblings were Christine King Farris born September 11, 1927, and Alfred Daniel Williams King born July 30, 1930. M artin was the middle child. Martin Luther King

William Shakespeare s Romeo And Juliet - 2004 Words

William Shakespeare s Romeo and Juliet is completely compressed in Shakespeare s preface: Two family units, both alike in respect, in reasonable Verona where we lay our scene. From old resentment break to new uprising where common blood make common hands unclean. From forward the deadly loins of these two adversaries, a couple of star crossed darlings who take their life (Universal, 1996). This film is a wonderful finish of the chief s amazing capacity to make an effective presentation, to choose a practical, however dreamlike setting, to pick sensible on-screen characters, and to authorize specific emotional impacts. Sitting in the theater, viewing this film surprisingly, I heard static break into intrude on the starting credits. A commentator, sounding genuine, went ahead the screen in an exceptional report. I sat up to focus. She was reporting a catastrophe that had as of late happened in some spot called Verona. I was pulled in supposing it to be a genuine extraordinary report. Ok hah!! It was a trap. A trap to get individuals to do exactly what I did. Prepared are we to listen to reports, our life-line in present day society, where we get a ton of our data. A trap, and I succumbed to it- -so did other people -how sharp. At that point the sound of crying, chorusing heavenly attendants shouting irate serenades reverberated around the theater (awesome encompass sound impact). Pictures (cuts from the film) flashed sporadically on the screen. A dim, evil voice retoldShow MoreRelatedWilliam Shakespeare s Romeo And Juliet1287 Words   |  6 PagesLizzy Baginski English Composition 2 Mr. Spera March 10, 2015 Romeo and Juliet Research Paper The movie Romeo and Juliet is a modern classic film that took place in 1996. Overall this is a timeless story that everyone should go and watch. This movie has an intriguing plot line that tells the story of two feuding families, The Montagues and The Capulets, and how the children of these two different families fall in love. The two children overcome various obstacles such as hiding their chemistry fromRead MoreWilliam Shakespeare s Romeo And Juliet 966 Words   |  4 Pages Beauty Over Gold â€Å"Beauty provoketh thieves sooner than gold.--William Shakespeare, 1623. In his book As You Like It, William Shakespeare pointed out the supremacy of love rather than the want of gold and wealth. Truly, beauty is more important to thieves than wealth. Many of the thieves in this world would rather have an elegant woman than to obtain precious rubies. After all, what good is a prosperous man if he doesn’t have a charming woman? Two famous men grab my attention who didn’t fear forRead MoreWilliam Shakespeare s Romeo And Juliet Essay1024 Words   |  5 PagesRomeo and Juliet is a tragedy written by William Shakespeare early in his career about two young star-crossed lovers whose deaths ultimately reconcile their feuding families. It was among Shakespeare s most popular plays during his lifetime and, along with Hamlet, is one of his most frequently performed plays. Today, the title characters are regarded as archetypal young lovers. Romeo and Juliet belongs to a tradition of tragic romances stretching back to antiquity. The plot is based on an ItalianRead MoreWilliam Shakespeare s Romeo And Juliet1124 Words   |  5 PagesThe play Romeo and Juliet is a tragedy written by William Shakespeare early in his career about two young star-crossed lovers whose deaths ultimately reconcile their feuding families. It was among Shakespeare s most popular plays during his lifetime and, along with Hamlet, is one of his most frequently performed plays. Today, the title characters are regarded as archetypal young lovers. Romeo and Juliet belongs to a tradition of tragic romances stretching back to antiquity. Its plot is based onRead MoreWilliam Shakespeare s Romeo And Juliet861 Words   |  4 Pagesgreatly shown in the play Romeo and Juliet by William Shakespeare. It was love at first sight with Romeo Montague and Juliet Capulet. Meeting at a party and falling in love to get married without even spending quality time with each other. Romeo and Juliet couldn t tell there parents because the Capulets and Montagues are long term rivals. Both Romeo and Juliet had to find different ways and excuses to make this marriage work. A big problem was developed. Romeo kills Juliet s cousin and is banishedRead MoreWilliam Shakespeare s Romeo And Juliet1770 Words   |  8 Pagesof Romeo and Juliet. The story of two destined lovers who were killed by their own doing. But what if they weren t two destined lovers who got unlucky, but doomed partners that were never going to have a good-life to begin with.William Sha kespeare gives us a view of early signs of gang conflict in the early age of Verona, Italy. 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His canon contains thirty-seven plays, written in the late sixteenth and early seventeenth centuries. Additionally, throughout the years, they continue to sustain critical attention, with the majority of his works circling tragedies, one being Romeo and Juliet. William Shakespeare s Romeo and Juliet speaks to the timeless appeal of star-crossed lovers. Their loveRead MoreWilliam Shakespeare s Romeo And Juliet924 Words   |  4 PagesWilliam Shakespeare’s Romeo and Juliet is a tragedy that follows the so-called love of two teenagers. The two fall in love at a masked ball and have a secret marriage. Throughout the play, their actions show how ridiculous love is, and how it is a danger to anyone who become twisted in its choking grasp. However, in the death of the youth and survival of the elders, an alternative explanation for the tragic events may be found. Although Shakespeare seems to be mocking love throughout the play, itRead MoreWilliam Shakespeare s Romeo And Juliet1279 Words   |  6 Pagesour lives. The great, classic writers teach timeless, valuable life skills. Shakespeare was the greatest writer of all time. His writings mainly consisted of dramas and sonnets. Romeo and Juliet, as well as, A MIdsummer Night’s Dream were written about the same time period. He was able to inter relate everything that wrote. For example, the tale of Pyramus and Thisbe could possibly be an advertisement for Romeo and Juliet. The basic structure of the two dramas is the same; two forbidden lovers meet

Mind or Body Philosophy Paper Free Essays

Alexandra Williams Philosophy 1100 The Mind and/or Body Argument For thousands of years philosophers have acknowledged a boundary between or physical selves and our mental selves. However with the passing of time and the advancements of science whether we are governed by our minds or just our bodies has been debated more and more. There are a long line of ancient thinkers who contemplated the mind-body relationship issue starting with Plato and Aristotle (Waller, 2011). We will write a custom essay sample on Mind or Body Philosophy Paper or any similar topic only for you Order Now Without knowing what we are run by we can never truly reach our full potential because we may be limited by our physical or mental selves. The mind or body argument consists of arguments for the existence of only the mind, the body, and a combination of the two. Many philosophers put faith in the idea that our bodies are separate entities than our minds. Because they are absolutely certain that we do think they feel they can be sure that we are our minds. Bodies just happen to be our anchors and we can surely live without them. Rene Descartes once stated â€Å"I exist as a thinking thing. What then is it that I am? A thinking thing. What is a thinking thing? Is it a thing that doubts, understands, affirms, denies, wills, abstains from willing, that also can be aware of images and sensations? †¦ It is certain that I am truly distinct from my body, and I can exist without it. † (Dr. Bob Zunjic, University of Rhode Island). The idea of our existence truly being only our minds we could very well leave our own bodies and without needing to feed our bodies or be weighed down by the frailty of them who knows how long we could live or how much we could learn? While materialist believe that everything is made of matter Aristotle had an argument against this â€Å"if the intellect were material then it could not receive all of the forms. If the intellect were a specific material organ (or part of one) then it would be restricted to receiving only certain kinds of information, as the eye is restricted to receiving visual data and the ear is restricted to receiving auditory data. Since the intellect is capable of receiving and reflecting on all forms of data, then it must not be a physical organ and, hence, it must be immaterial† (Waller, 2011). While many philosophers believe that the mind is the ultimate power house others believe that the body is. For the last hundred years or so materialism has been the dominant theory in metaphysics. With the rapid advances of science the ideas that our existence is merely physical have been more prominent. Materialism or physicalism is the idea that everything that exists is no more extensive than it’s physical properties, meaning that there is nothing that exists that isn’t tangible. Because scientists have been able to explain things that many accounted to the work of a higher power before many have come to believe that existence is simpler to explain than it was previously. The idea of Ockham’s razor is used to argue against arguments of the mind. Ockham’s razor basically says that simple explanations are typically the best (Waller,2011). Why try to argue that God made the planets orbit the earth with no proof when it is easier to say and prove that all planets revolve around the sun? Materialists believe that we can only be sure of the things that we can touch or see so there is only one substance in the world: matter. Many people have an issue with materialism and the argument of body over mind however because it leads to moral issues. If the only things that exist are physical, things that we can see, touch, etc. then how can there be religion? We cannot see God therefore, in a materialist’s opinion, he cannot exist. There are obviously philosophers that believe in both mind by itself or matter by itself, but there are those who believe in a combination of the two as well. While some philosophers choose to believe that either the mind or the body is superior to the other many philosophers believe that both mind and body are what we are made of. According to Bertrand Russell â€Å"the stuff of which the world of our experience is composed is, in my belief, neither mind nor matter, but something more primitive than either. Both mind and matter seem to be composite, and the stuff of which they are compounded lies in a sense between the two, in a sense above them both, like a common ancestor. † (The Analysis of Mind, 1921) To philosophers who believe this, beings are a combination of their physical and mental actions and abilities. Rene Descartes is closely associated with the idea of dualism, which is the idea that mental occurrences are non-physical and that the mind and the body are distinct. He associated the mind with consciousness and self-awareness and differentiated it from the physical brain of a person. Descartes is known as the first philosopher to note the difference between the mind and body. Dualists make their points with such examples as when they body is injured it causes pain to the mind and that at times, even when they body is hurt the mind postpones pain in the form of shock. If the body or the mind simply existed by themselves then we wouldn’t feel pain because it’s a physical action with a mental response. You need both in the equation to get pain as the result. Dualism also has an advantage because it is consistent with our experiences. When we have ideas or feelings we don’t think of them in concepts of size, weight, color, shaper, etc. We think of them in terms of good, bad, wise, immature, or otherwise. It also helps explain certain things like human abilities. Things like the ideas of freedom, morality, ethics, and other things that make us discernibly human. Now on top of dualism, Descartes proposed a theory called interactionism, believing that the body and the mind had an actual point where one began and the other ended. He believed it to be where the pineal gland is because at the time they didn’t know what it did. However with the explanation of the pineal gland’s real purpose came the expulsion of interactionism (Waller, 2011). Also dualism came under skepticism because of it’s tendency to be a more complex explanation of things than was needed. Metaphysical issues such as the mind or body dispute are one of the most debated subjects in the philosophical world. So many great minds have been stumped by this issue. To label existence as purely physical means the dismissal of the idea of a higher power. To say that life is purely mental fails to explain how radically different realities interact, such as sensations like pain. Even the idea that both interact together can be challenged because there is no way to fully explain how the two connect and are translated into each other. Sadly this is a question unlikely to have a solution ever, or at least no time in the near future. This can almost be frightening because until we have an answer to these inquiries we won’t be able to truly know ourselves or the things around us. In agreement with Thomas Nagel †What is needed is something we do not have: a theory of conscious organisms as physical systems composed of chemical elements and occupying space, which also have an individual perspective on the world, and in some cases a capacity for self-awareness as well. In some way that we do not now understand, our minds as well as our bodies come into being when these materials are suitably combined and organized. The strange truth seems to be that certain complex, biologically generated physical systems, of which each of us is an example, have rich non-physical properties. An integrated theory of reality must account for this, and I believe that if and when it arrives, probably not for centuries, it will alter our conception of the universe as radically as anything has to date. †(The View From Nowhere, 1989). Works Cited Nagel, Thomas. The View From Nowhere. N. p. : n. p. , 1989. Print. Waller, Bruce N. Consider Philosophy. N. p. : n. p. , n. d. , 2011. Print. Zunjic, Bob. University of Rhode Island. N. p. , n. d. Web. 24 Apr. 2012. How to cite Mind or Body Philosophy Paper, Essay examples

Context Human Services

Question: Discuss about the Context Human Services. Answer: Introduction Chenoweth and McAuliffe (2005) depicts that human service is defined as a unique approach to fulfilling the societal demands from the interdisciplinary knowledge base of an individual. The primary objective for associating with the human work is to improve the quality of living of community. On the other hand, Jamrozik (2009) states that any significant alteration over time due to the action of some individuals that results in a difference of behavior patterns and cultural valuesis known as social change. In this essay, I am going to discuss whether human service work can be seen as an opportunity for social change or people consider it as a means of maintaining social order. Discussion The experience I gather until now, make me realized that human have to work for a better life for every individual living in the society. Thus, social change is necessary and it can be achieved by effective human services. I learned for Fawcett et al. (2010) that the standard of living can be evaluated from whether all people are safe, adequately fed, adequately housed or not and are they getting proper education and have a safe life for the survival. However, I also believe that human services can be provided especially to those who are trying to survive and do have enough resource for fulfilling the basic requirements. In the fast moving world, the needs and numbers of survivors are never ending and it is difficult for a person to provide fund, offer them employment, and developing resources for each one of them. According to current statistics, there are 2,548,496 people living below the poverty line in Australia, which resembles the 13.9% of the total population of the nation. 33 .2% of those people are working poor and 61.2% of them are unemployed and cannot fulfil their daily requirements (Acoss.org.au 2016). Moreover, the most affected group from this adversity are the women, children and elderly people, sole parents, overseas people, physically challenged the person, aboriginal, and Torres Strait islander people. I also came to learn that from four decades Australian Government provided funds for voluntary work through the Australian NGO Cooperation Program (ANCP) and the cost that is estimated for the betterment of the society from Australian government is $127.3 million for poverty reduction programs and to support community-level economic development (Department of Foreign Affairs and Trade 2016). I also want to add that improve the livelihoods for women and enhancing the associativity between the communities, government and the private sector can be a significant step regarding the effective social change. Non-profit organizations in Australia works for making positive social change and consider human service work as an opportunity for social change. Moreover, from O'Connor et al. (2006), I also studied that there are some groups, who are providing social services but are not working for social change. These people are working to feed and educate their family members so that there living of standard can be enhanced. Saunders (2015) also portrays that the higher income group consumes 47% of the nations wealth and the middle-class people takes control over the 44% of the wealth. This results in the majority of the people struggling with 9% of the wealth and leaving them in a state of poverty where they cannot fulfill their minimum requirements. More difficult is raised due to the improper division of this 9% wealth among 80% of the poor people, which lead to the unusual crime and depletion of the societal value. Figure1: Economic Pyramid (Source: Saunders 2015) Therefore, from the above data and findings, I think that people have to work for social advancement in the society so that everyone should get an equal chance for a safe and secure living. It is also mentioned by the above writer that people at the bottom of the pyramid need more preferences and provision of required facilities. The human service for the buffer zone is the offering of desired employment according to their capability and knowledge. The social work in such circumstance should be the provision of job training so that they can be trained for the job they are hired in an organization. In addition to that, from the journal written by (Jamrozik 2009), I came to learn that social work and human services share many similarities regarding the good motive of the person while they have some differences. A human service resembles the work broader work within a community in a community-based setting; while, in social work, an individual work directly with clients to implement social programs. These human services can be provided by visiting the areas where people need these facilities like education, medicine, food and shelters. Some social worker provides free education, free treatment and general check-up and medicines, some of them also build infrastructure for them. I further agree with Chenoweth and McAuliffe (2005), where it is depicted that organization, earning high revenue are doing charity work and donate a portion of the amount for the betterment of the society and the needy people. Ife (2012) portrays that this activity can resemble as social means of maintaini ng social order for that organization where they have to maintain a good reputation in the society for promoting corporate social responsibility. These organizations are often associated with the charitable institute and social workers who works for the betterment of the society on behalf of them. Thus, social work and human service work possess similarity, however, relying on the purpose with which they are heading. Conclusion I concluded from the entire discussion and study is that every people in the society is associated with social work and human services but the purpose they are associating with these activities is different. However, I firmly believe that human service work can be seen as an opportunity for social change so that everyone in the society can have the same chance for a better life with the adequate facility. Australian government spends huge revenue for the betterment of the society. They also spend money on their education, good health and shelter for poorly-income group as a work for their human service. Reference List Acoss.org.au. (2016).Poverty ACOSS. [online] Available at: https://www.acoss.org.au/poverty-2/ [Accessed 23 Aug. 2016]. Chenoweth, L. and McAuliffe, D., 2005.The road to social work human service practice: An introductory text. Cengage Learning Australia. Department of Foreign Affairs and Trade. (2016).Australian NGO Cooperation Program. [online] Available at: https://dfat.gov.au/aid/who-we-work-with/ngos/ancp/Pages/australian-ngo-cooperation-program.aspx [Accessed 23 Aug. 2016]. Fawcett, B, Goodwin, S, Meagher, G Phillips, R 2010., Social Policy for Social Change Palgrave Macmillan, South Yarra. Ife, J., 2012.Human rights and social work: Towards rights-based practice. Cambridge University Press. Jamrozik, A., 2009 Social Policy in the Post-Welfare State, Australian Society in the 21st Century 2ndedn NSW Pearson Education, Australia. O'Connor, I., Wilson, J.E. and Setterlund, D.S., 2006.Social work and welfare practice. Pearson Education Australia. Saunders, P., 2015. Closing the gap: the growing divide between poverty research and policy in Australia.Australian Journal of Social Issues,50(1), p.13.

To Autumn free essay sample

„To Autumnâ€Å", the speaker experiences the beauty of autumn in its fullest way. What makes this ode so profound is the use of certain words which create a unique atmosphere and of course the clear structure which makes it easy to understand. The poem is an ode that contains three stanzas, each stanza has got eleven lines. Obviously, there is a change of pattern which makes this odes even more interesting. The rhyme scheme of the first stanza is: ABABCDEDCCE while the rhyme scheme of the last two stanzas is: ABABCDECDDE. As one can see, Keats creates the first four lines of each stanza equally. After that, he changes the scheme. Furthermore in line 15, third stanza, the word â€Å"wind† has to be pronounced differently so that it rhymes with the word â€Å"find† two lines earlier. All these little disharmonies create a certain atmosphere through the poem. In the beginning the speaker describes autumn as the â€Å"season of mists† which slowly builds up the melancholic atmosphere. We will write a custom essay sample on To Autumn or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This atmosphere continues through the whole ode. One can’t read this ode without creating certain images. For example, there’s the wonderful sun of autumn which helps the flowers to grow again so that the bees can continue their work (â€Å"And still more, later flowers for the bees†). By that Keats expresses the importance of autumn for the whole nature and the process of certain goods. So the speaker clearly glorifies autumn. In the second stanza it becomes even clearer. In the second stanza the speaker describes autumn as a goddess (â€Å"Thy hair soft-lifted by the winnowing wind† l. 15) who came to the land to guard the processes on earth. Again, because the speaker personalises autumn, there’s a certain magic which makes this ode so powerful and yet so melancholic. It seems as if the time stands still while the speaker tells us about the beauty of the goddess autumn. This shows the authors passion and intelligence to use exactly the right words so that he creates this unique atmosphere. Why does he describe autumn as a goddess and not as a mighty god? Maybe he wants to show the fragility of this beautiful season which is so underrated by many people. By describing autumn as a female god, the speaker underlines the aspect of romanticism and beauty. Even if autumn is not really interacting, the speaker can obviously feel the season’s power and aura so that he’s able to describe the â€Å"goddess autumn†. Autumn only watches over everything without interaction (â€Å"Thou watches the last oozings hours by hours† l. 22). In the third stanza, the speaker even raises the importance and strength of autumn. At the beginning of the third stanza, the speaker says that we can easily forget the sound of spring because autumn creates its own music. In this stanza, an important signification occurs: The nightingale and the swallows. The redbreast whistles from a garden-croft; And gathering swallows twitter in the sky. Again, Keats uses the nightingale as in his other ode, â€Å"Ode to a Nightingale†, to create a certain mood. The nightingale and the swallows who gather and disappear in the sky can be seen as a metaphor of humanity. Again, Keats discusses the themes of mortality, change and temporality. Even the themes of mythology and normal life appear by understanding the swallows as a metaphor of humanity. While nature and its beauty will always be there and will always have great power, the human being is not immortal and thus humanity will disappear one day. By describing autumn as a goddess, Keats even reinforces the idea of an immortal nature. A goddess clearly can’t die and therefore autumn will always be there. Plus, autumn is describes as a source of creativity; when autumn’s over, the whole scenery is going to change. The flowers won’t flourish anymore, the trees will lose their leaves and thereby their colour. Maybe we can even see the gathering of the swallows as a fear. Humanity fears nature with all its might and strength. To pick up the aspect of change and temporality, the swallows can also be seen as a symbol of change and disappearance. That means, autumn will be gone pretty soon and winter’s coming. Plus, the speakers describes a day that is dying and ending. (â€Å"While barred clouds bloom the soft-dying day† l. 25). As we can see, the ode really leaves much space for interpretations. Plus, this line is the most impressive of the whole ode. It leaves us nearly speechless but meditative. Will everything be gone one day and what if we won’t leave any traces behind? On the other hand, it even creates to me personally an image of helplessness because we can’t do nothing against the process of nature. We can’t stop the sun from going down or autumn from changing into winter. That reveals to me the vacuity of humanity compared to the whole universe and nature aspect. It is pretty impressive that Keats creates so many different emotions and thoughts by writing one ode. Even in one line he puts so many expressions and feelings that one could easily discuss the meaning of a certain word for a long term. Obviously, the speaker tries to create a certain atmosphere and a certain image of autumn which he again (like in â€Å"Ode to a nightingale†), puts indirectly in contrast with the mortality of humanity. Thus, he produces this strong melancholic feeling which leaves us contemplative.